Love Heart Feature // Aurus London

Image: The Love Hunters

A couple of weeks ago I was delighted to visit Aurus London’s Farringdon showroom to view their beautiful collection of engagement, wedding and eternity rings for the very first time. I was welcomed to their showroom by Kerri and Jake before Kerri took me through some of their vast collection of gorgeous sparkly creations.

Aurus London are dedicated to making the process of buying wedding rings as easy and affordable as possible, even if you are looking for something completely bespoke or unusual. This approach to wedding rings is so refreshing, especially when most central London jewellers are inflating their prices way beyond the budgets of the average couple.

I must say that I was very impressed with the sheer number of ring styles available within this specialist collection, and the level of beautiful craftsmanship shown in every single ring is clear to see. The Aurus London collection includes over fifteen hundred styles, making it the largest in the UK, and every single rings is fully customisable.

I simply had to draw your attention to this amazing jeweller and their new concept of providing brides and grooms with high quality wedding rings that will fit easily within their budgets.

Image: The Love Hunters

The Lace & Love Hearts blog: Kerri, I would like to welcome Aurus London to the Featured Suppliers section of the Lace & Love Hearts blog. This is well overdue! Could you provide my readers with an introduction to the company?

AL: Aurus London has had a showroom in London for about two years now, and we have a close relationship with the most prestigious manufacturers in the world who have worked within the wedding ring industry for decades.  We are London's only specialist diamond, wedding, and eternity ring showroom and we are home to over 1,500 different ring styles.  We offer our range in the most precious metals and individuals can alter styles and designs to make a one of a kind bespoke ring. Anything you can imagine we will be able to create!

L&LH: Where do you source your rings and how do you ensure quality?

AL: We source our rings from manufacturers worldwide and each ring is made to measure, ensuring a perfect fit.  As each ring is made to order, all of our rings are individually handcrafted and inspected once we receive them at our showroom ensuring the highest quality service for our brides and grooms to be.

Image: The Love Hunters

L&LH: Alongside your lovely collection of rings, do you offer a bespoke service?

AL: Couples can take any of the model rings from our collection and tweak it to make the ring unique whether by changing the finish, adding a groove to a plain band or altering the ring's setting. We encourage couples to use their creativity to select a ring which matches their tastes and personality, creating a truly one of a kind ring. There is also a growing trend for shaped wedding bands, and as we make our rings from scratch we ensure for the wedding ring to sit flush against the engagement ring. Additionally, all of our wedding rings can be engraved both inside and outside, we offer a unique engraving service whereby couples can choose different fonts. We have engraved everything from dragons, to the words "The dream team" and half hearts on the outside edges of rings.

L&LH: If a bride and groom visit the Aurus London showroom with no idea of what they want, how do you go about inspiring and assisting them?

AL:  We try to make all of our couples feel welcome within our showroom and start off by offering coffee, wine or water just to make them feel relaxed.  Selecting rings is a very special moment for couples, but it can also be a very daunting process, especially when they have no idea what they want. To help narrow the search, I try to get a sense of their personalities and what type of lifestyles they have. For women, I tend to encourage matching the engagement ring in both style and metal.  These are just recommendations which provides a solid starting point which I can then narrow done with the bride. It is fascinating to see how engaging men are becoming with the ring selection process and are moving away from traditional plain bands and towards customised rings.

Image: The Love Hunters

L&LH: How far in advance of their wedding should a bride and groom approach you for their rings?

AL: Couples should start thinking about wedding rings as soon as they start to think about budgets, which is why we recommend browsing online not only for styles but to get an idea of prices. All of our rings take around 4 - 5 weeks to make from scratch.  However, as we have such a big range, we encourage couples to come to us within 6 months to a year beforehand and tick wedding rings off the to do list as soon as possible.

L&LH: Are you happy to conduct consultations with customers who pop into the showroom, or would you prefer to book appointments beforehand?

AL: We welcome all customers to our showroom with or without an appointment though we recommend booking a slot as we like to get to know the couples and their individual personalities which can be brought out within their wedding ring styles. We are constantly busy with bookings and brides dropping off their engagement rings to have it polished and cleaned free of charge so it will look dazzling on their wedding photos; hence why booking an appointment will mean we can focus all our energy on the couple and answer any questions they may have.

Image: The Love Hunters

L&LH: How can my readers find out more about Aurus London and your collection before visiting the showroom?

AL: Majority of the collection is on our Aurus London website. I usually ask couples who book an appointment to have a browse on our website before their appointment to identify specific styles they like and let me know beforehand so I can have those styles ready for when they come into the showroom.


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