Love Heart Feature // Lorie x

Image: Lucy Edwards 

Lorie x have recently launched a brand new collection of bespoke bridalwear featuring hand inked and photographic digital prints. Lorie x place a great deal of importance on encouraging brides to have input into the process of creating their dream wedding dress. Brides can choose fabrics and style, using the pieces featured in the capsule range to inspire them and lead to the creations of a utterly bespoke dress, with the addition of having a print developed (if they wish) based on whatever they desire. This ensures garments have their own personality which is truly tied to each bride individually. No two Lorie x dresses will ever be the same, just as no two brides are ever the same…

Image: Lucy Edwards 

The collection is inspired by the past, romanticism, great love stories and the beauty around us; it is made from the finest silks, laces and jacquards; and is designed and created in East London. The collection is feminine and fluid, and the pieces are unique and romantic.

Image: Lucy Edwards 

The designer, Laura Hall, graduated from the London College of Fashion with a final collection of bespoke bridal gowns; believing that there was a gap in the bridal market for garments which were alternative, yet not in the stereotypical way. She wanted them to have traditional references such as laces and covered buttons, to be feminine and romantic, but to add a modern twist and introduce a little colour in a delicate way. So the idea of incorporating print came into place and this grew with the notion that each bride could incorporate their own bespoke print to express their personalities further.

Image: Lucy Edwards 

Print is not overly used in bridalwear currently, and it is something which Laura uses in a subtle and romantic way, through either hand drawings or photographs to add texture and colour to garments. Digital print translates beautifully to silk fabrics and gives brides the opportunity to develop and explore their own ideas further than perhaps they would with other bespoke designers.

Image: Lucy Edwards 

After working in the fashion industry for the past few years, and making a few bespoke wedding dresses along the way, the idea never truly left Laura’s mind. Recently she revisited this idea and grew the collection to include more gowns and also separates. The Lorie x collection launch took place in autumn 2014 with a brand new website, and at the London Chosen Boutique & Vintage Wedding Fair in October. The collection has been very well received by brides, wedding professionals and others within the wedding industry, being described as both ‘beautiful’ and ‘refreshing’.


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