Love Heart Feature // The Seven Decadent Sins Showcase, By Jemma-Jade Events

Image by Kate Nielen

Last week I was lucky enough to attend a very special event, organised and styled by one of my favourite luxury party planners, Jemma-Jade Events!

I knew that I (alongside everyone else included on the very exclusive list) would be in for a fantastic evening, indulging in the creations of some of the most in-demand event professionals in the UK. I just had to go along and see what inspiration and ideas I could absorb and share with my brides and grooms. And of course, I was not to be disappointed…

Take a look below at what the event professionals involved had to say about this incredible showcase, and be inspired…

Images by Kate Nielen

Covent Garden’s Royal Opera House played host to an array of British talent on January 14th, as a team of the event industry’s finest brought together key event-industry players for a showcase evening, inspired by the Seven Deadly Sins, named ‘Seven Decadent Sins’.

The evening was styled and co-ordinated by Jemma-Jade William of Jemma-Jade Events, ‘I wanted a theme that could be split into different categories that could work with the key strengths of all the suppliers involved. A take on Seven Deadly Sins has never been done before and I wanted the theme to be fresh and unique as well as dramatic and in keeping with the venue’s aesthetics. ‘

Each section of the event space represented a different ‘decadent sin’…

Lust was apparent in the sumptuous crimson set-up.  The idea behind the decor was to recreate a luscious boudoir feel, which was highlighted by the incredible props from Farley such as the dressing table on which we placed one of Elizabeth Cake Emporium’s gorgeous baroque cakes alongside some beautiful accessories of mirrors, hairbrushes and perfume bottles from Farley.  Wildabout created a bespoke table of over 1,000 red grandprix roses, red klooni ranuncuklas and red anemone, contrasted with black ivy berries. We added red votive’s to give a warm sultry glow to the table. Over the top rentals provided their divide red damask linen to place the florals on top.

Images by Kate Nielen

Pride was portrayed to perfection by the use of mirrored accessories from Intricate Creations, including a mirrored menu.  Intricate Creations built a custom made silver mirror tabletop covering the whole table. In the middle was a silver mirror box. On one of the sides they engraved the famous lines that the Queen from Snow White chants to her mirror. Wildabout then created White lilac, white hydrangea, white akito roses and masses of white dendrobium orchids, which adorned the setting. The four-tier pride cake was displayed on a stunning crystal chandelier cake stand by Elizabeth’s Cake Emporium.

Images by Kate Nielen

Envy could be found on the opposite side of the room, the setting of trailing green amaranths cascading off twisted willow branches, green cymbidium orchids, green hydrangea, green dianthus, green viburnum opulus, green Anastasia, succulents, hebes and masses of green carpet moss made for an envious exhibit. The wood effect envy cake had 7DS (seven decadent sins) initials carved on it and was decorated with the most realistic green sugar cymbidium orchids that perfectly matched those on the floral tablescape.

Images by Kate Nielen

Gluttony was next, and what better sin to match with the decedent creations by Elizabeth’s Cake Emporium! Elizabeth Solaru had this to say about the gluttony setting - ‘Historically, Marie Antoinette, the naive queen of France epitomised excess and her over the top decadence was the perfect inspiration when it came to designing the cakes for the showcase’. The centerpiece of the collection made up of a dozen colourful cakes. The collection featured an extremely tall 24 carat gold rococo style cake on a specially constructed pedestal base, two 3 tier masquerade cakes, complete with sugar masks, sugar flowers, butterflies and fans.  Hundreds of cupcakes, cookies and cake pops decorated with edible jewelry and sugar roses completed the lavish cakescape with Intricate Creations providing beautiful gold laser cut signs inviting guests to help themselves to the sweet delights.

Images by Kate Nielen

Sloth was represented by the soft and inviting appearance of the theatre seating to one side of the showcase room. This area was perfect for summoning a feeling of laziness and to provide the guests with the opportunity to relax after savouring the gorgeous canapés, cakes and drinks on offer. We decorated the seats in baroque pillows provided by Farley.

Wrath was beautifully captured by Hire The Barman’s cocktails. Guests were treated to ‘smokin wrath’, ‘passion fruit with pride martini’, ‘gingerlicious gluttony, ‘envious of your Shirley temple’ and lusting for tropical spoons’. These were all made in Wise Productions bespoke red bar with our custom-made ‘7DS’ sign by intricate Creations.

Greed was encouraged by Company of Cooks who provided delicious canapés that were based on the sins. 

Images by Kate Nielen

Guests were entertained by pianist and singer, Stephen Riley, who created a special medley just for the event, adding to the decadent and dramatic setting. Photographer Kate Nielen was on hand to capture the evening from set up to completion, alongside videographer’s Urban Cinematography.  

Images by Kate Nielen

Seven Decadent Sins Showcase // Royal Opera House from Urban Cinematography on Vimeo.


// Contributors //

Venue: The Royal Opera House

Styling & Co-ordination: Jemma-Jade Events

Flowers: Wildabout

Stationery: Intricate Creations

Cakes & Dessert table: Elizabeth’s Cake Emporium

Furniture & Crockery: Farley

Photography: Kate Nielen

Videography: Urban Cinematography 

Linen: Over The Top Rentals 

Production: Wise Productions

Catering: Company of Cooks

Cocktails: Hire the Barman 

Music: I can create… anything - Stephen Riley